White Meat Myths

White meat

– from chicken, ducks, turkey and geese – has become the meat of choice for many Westerners. The average person eats at least 1,226 birds in a lifetime. Chicken is the most popular, accounting for one third of all meat consumed in Britain. Recent fears over bird flu, food poisoning, dubious foreign imports and chicken meat pumped up with beef protein and water have all knocked sales. Yet despite all this, white meat’s ‘healthy’ image remains largely untarnished. High-protein, essential for kids’ growth and for muscle in athletes – you can’t get a better marketing image for white meat than that! Sadly, it’s just another of the myths that has bedevilled the national diet for decades.