Reasons to be cheerful

Consumer attitudes are shifting away from meat. The number of people reducing their meat intake for environmental reasons is historically low but rising. Research suggests that the main motivations for most vegans and vegetarians are animals or health with the environment considered an additional reason.

Among meat-reducers or ‘flexitarians’ not motivated by animal welfare or health, environmental concerns appear to be gaining traction. The authors suggest the media, public health educators, nutritionists, policy makers and the food industry consider using environmental reasons to promote healthy and sustainable diets.


Sanchez-Sabate R and Sabaté J2. 2019. Consumer Attitudes Towards Environmental Concerns of Meat Consumption: A Systematic Review. International Journal of Environmental Research and Public Health. 16 (7).