According to headlines in the Mail online this week restaurants and well-known brands are tweaking their menus and recipes as sales of meat and dairy-free foods soar 1,500 per cent in one year.
They say the march of the vegans is triggering a radical change to menus at high street chains and in household brand foods. They describe how restaurants are doing more and more to entice the growing number of vegan customers inside.
They say how supermarket shelves are bursting with well-known labels turned vegan as Hellmann's prepares to launch an egg-free mayonnaise.
Other reports say how a record-breaking number of people have signed up to Veganuary this year.
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